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How To Be A Slam Dunk Entrepreneurial Success, According to Traction Creator Gino Wickman

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Sinopse

Joining us today is Gino Wickman, the founder of EOS Worldwide—a leadership team development company—and the creator of Entrepreneurial Leap, Rocket Fuel, and the bestseller Traction, which you have heard many founders rave about. Contrary to what other books on entrepreneurship want to make you believe, not everybody is cut out to be an entrepreneur—so says Gino who has established himself as an authoritative voice on the subject over the past 20 years. According to him, there are six essential traits that every true entrepreneur has, and as controversial as it seems, he believes that a person is born with these traits and cannot necessarily acquire them at will. He also distinguishes between a visionary and an integrator, the former coming up with the great ideas and then pivoting to the next and the latter who is skilled at implementing and maintaining those ideas and keeping things consistent. These are some of the reasons why his books and entrepreneurial philosophies are radically different from the man