Growth Everywhere | Entrepreneurial Stories | Business Lessons

Although it is easy to get caught up in the latest health fads, like green juices or bullet coffees, they may not be the best for your body. Levels, a real-time dashboard for your body’s metabolism, gives customers personalized insights into how food affects their body and overall health. The company’s Co-Founder, Sam Corcos, joins us today for a behind-the-scenes look into this fast-growing health optimization platform. We kick off by hearing about their incredible approach to customer development, where Sam has had a super hands-on role. Here, he unpacks the importance of truly understanding your customers’ needs. Sam shares some of the client personas they have uncovered and how this has shaped their approach to problem-solving. We also get into how Levels' hard and software works and the contextualization layer that they add to the information provided by the CGM, the glucose levels monitor typically used by diabetes patients. Our discussion also covers the content creation strategy the company utilizes,