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We are always marketing ourselves whether we know it or not. "You can't get rabid fans without rabid detractors." -Scott Stratten The Cheat Sheet: How he uses his appearance to his advantage. What can you learn from his speech at The Venetian? Scott debunks the myths of social media. How did his jackass whisper statement become his mantra? What two things will he never talk about and why? And so much more... If someone has ever made a negative personal comment directed at you you know how hard it is to brush it off. Our guest for today has learned firsthand how to let go of detractors and focus on the people who support him. Scott Stratten has been named one of the key influencers in the world. He's also the head honcho of Unmarketing, author of several books including one by that same name and is an international keynote speaker. We talk about what "unmarketing" is, why it stirred up so many naysayers and how he's dealt with them (and more) on episode 389 of The Art of Charm. Click Here to Support The Show