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You can save a lot of money and still buy a great diamond. "Nobody wants to spend more for less." -Mike Fried The Cheat Sheet: How diamond websites are shifting the industry like Zappos did with shoes. Are diamonds a dime a dozen? The 4 Cs: which of the four are most important? What does the term "eye clean" mean? The top two certification companies you can trust. And so much more... When you're shopping for an engagement ring you might think you're getting a great deal from a reputable buyer but how do you really know you aren't being taken for a ride? Listen to today's guest and you'll know for sure. Mike Fried has been in the diamond industry for nearly 15 years. He and his business partner run a web site that helps people buy diamonds without being ripped off. Today on the 402nd episode of The Art of Charm we talk about which of the 4 Cs are most important, whether or not you should really spend 3 months' salary on a ring and what certification companies you can trust, and which you can't. Click Here to