The James Altucher Show

A Note from James:If I could tell my children to read one post of mine, it would be this post.Influence is how they will navigate a world of uncertainty.Robert Cialdini is the most influential person in the world. And by that I mean, he wrote the book Influence, which sold 3 million copies and defines the six critical aspects of all influence.Now he has a new book, Pre-Suasion, going 10x deeper into the concepts of persuasion. I got him on my podcast so I could ask the 1,000 questions I have.Small story from the book:If you name a restaurant “Studio 97” instead of “Studio 17,” people are more likely to tip higher.If you ask a girl for her phone number outside a flower store, triggering feelings of romance, she is more likely to give it to you than if you ask her outside a motorcycle store.And 500 other stories.The environment is just as important as what you say.Before the podcast began, I gave him a book as a gift: The Anxiety of Influence, a history of poetry.What would poetry have to do with influence and