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Today we have Jeff, 48, from Joplin Missouri with 13 days of sobriety at time of recording Today's Sponsor: Café RE Use the promo code CONNECT for one free month in the alcohol-free community Café RE.  Highlights from Paul   For the first time in this podcast, Paul speaks to Big Alcohol. Why now? We have a limited time together on each episode he has felt that discussing how to live a better life without the stuff is better use of our time.   He addresses the fact that Big Alcohol's greatest customers are the alcoholic/problem drinkers and not the "normal" drinker that has one or two beers and the rest sits in the fridge for months.  They are also responsible for perpetuating the myth that alcohol consumption is good for you.  Spoiler alert:  it's not.  The Huberman Lab Podcast has an episode that dives deep into the effects alcohol has on the brain/body. (https://hubermanlab.com/what-alcohol-does-to-your-body-brain-health)   The amount of trash that can be found on the sides of the road is about a 10/1 ratio