Success Profiles Radio

Scott Sorrell was this week’s guest on Success Profiles Radio. Over the past 24 years, he has helped clients close over $5 billion in new sales. He is widely known as “Mr. Charge Higher Prices” because he trains sales teams and business owners around the world to charge higher prices and get their customers to thank them for it. He has worked with companies who are giants in their industries as well as small and medium size businesses. We discussed how to get paid speaking gigs with large companies, his role as an Adjunct Professor of Sales and Marketing for MBAs at Cal State-Fullerton, what to do when the fee you are offered is too low, and how to find out what a customer is willing to pay. In addition, we talked about the relationship between charging higher prices and customers being happier, getting customers to say YES more often, generating a constant stream if qualified referrals, and overcoming objections to close faster. Finally, we discussed charging everyone the same price versus dynamic pricing