The James Altucher Show

How to Start a Private Jet Charter Business With No Money | Kolin Jones of Amalfi Jets

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Notes from James:I wish I had been Kolin Jones when I was 18 years old.When Colin was 19, during COVID, he set up his own private jet brokerage out of a college dorm room. No investors. No jets. No connections. Just a GoDaddy website, an email address, and an obsessive willingness to send 2,500 cold emails a day.Amalfi Jets is on track to do $120 million in revenue this year. And he still doesn't own a single plane.I love how he thought about competition. He literally calculated: my competitor sends 400 emails a day, I'll send 2,500 — that means I'm doing six of his days in one of mine. Do that for a month and I'm four months ahead. That was the whole strategy at the start. Beautiful.And then TikTok changed everything. One video about a client who chartered two jets — one for his wife, one for his mistress — got a million views. 150,000 people hit their website. 15,000 flight requests in a single day. The entire trajectory of the company shifted because of a free video.He also talked about losing money on pur