Startups For the Rest of Us

What would it mean for you to leave 60 or 70% of your company's value on the table when you sell? In this episode, Rob sits down with Einar Vollset, co-founder of TinySeed and founder of Discretion Capital, to talk about his new book, The Definitive Guide to M&A for B2B SaaS between $2 and $20 million ARR. They dig into why private equity now dominates the buyer landscape, why growth and churn are the top two valuation drivers, and how the myth that "startups are bought, not sold" could cost you millions. Einar also explains the danger of running your business past its peak growth rate before selling, why ARR multiples matter more than profit, and how the right M&A advisor can add 30 to 300% to an initial offer. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across all of my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking is broken, slow wires, clunky interfaces, tools that feel like th