The Accidental Creative

There’s a silent war being waged on our creative lives, but it’s not the obvious enemies we expect. In this episode, we dive deep into the invisible threats constraining our creativity—both inside organizations and in the culture at large.First, we speak with Cassie McDaniel, VP of Design at Medium, about the art of protecting creative space in a business world that increasingly values efficiency over deep thinking. She shares how real leadership involves building trust, creating the right constraints, and translating between the language of creativity and the demands of the organization. Cassie’s journey—nonlinear, multifaceted, and deeply intentional—reminds us that creativity thrives on diversity of experience and a strong sense of purpose.Next, we’re joined by Peter Schmidt, Program Director at the Struthers School of Radical Attention and co-editor of Attensity. Peter introduces the provocative metaphor of "human fracking" to describe how our attention is being mined, fragmented, and monetized by the pla