Real Estate Disruptors

Why Cold Calling Is Dead In 2026… Lessons Learned After Spending $100M In Ads

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he AI Sales Rep That Sets Appointments 24/7: https://objectionproofselling.com/ai-sales-agent-ytMaximize Your Tax Returns AndGet Clarity On Your Financials With Our Tax Guyshttps://beccfo.com/Lead House 365https://leadhouse365.com/stBONUSGET 10% OFF ON INVESTORLIFTUse promo code DISRUPTORS.https://get.investorlift.com/disruptors/WANT TO BE A MILLIONAIRE OR ARE ONE?Click here: https://objectionproofselling.com/millionaire Craig Murdoch and Andrew Rapier have spent over $100 million in digital advertising, and what they discovered along the way is going to change how every real estate investor thinks about lead generation. In this episode, they break down exactly why cold calling is dying in 2026, how a TCPA lawsuit from a cold calling troll forced a complete reinvention of their business model, and how they built Lead House 365 from scratch — a done-for-you inbound marketing system that delivers motivated seller leads exclusively to one investor per market. This isn't theory. These are hard lessons learned aft