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Sales Shouldn't Feel This Exhausting

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If sales feels exhausting, draining, or emotionally heavy, the problem may not be your workload—it may be your approach. In this episode, Ray Higdon explains why sales should not feel this exhausting and reveals the two core shifts that immediately reduce burnout: posture and lead flow. Most salespeople feel tired because they are chasing prospects, forcing conversations, and operating from desperation instead of confidence. Ray breaks down why posture—the ability to manage the energy of a conversation—is the opposite of chasing and how learning it instantly removes emotional friction from selling. He also explains why building lead generation alongside prospecting is essential for long-term sustainability and why relying on one without the other limits income. —