Coaching For Leaders

Nir Eyal: Beyond Belief Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of two bestselling books, Hooked and Indistractable, selling more than a million copies and translated in over 30 languages. He is the author of the new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (Amazon, Bookshop)*. Most of us recognize that a huge part of what motivates us – or not – is our own thinking. In this conversation, Nir and I explore where our beliefs get in the way and how we can align them just a bit to help us move forward. Key Points A sentence starting with “I am…” can be among the most dangerous in any language. Often, our beliefs limit us. Belief is the foundation of the motivation triangle that includes benefit and behavior. Yet, we often overlook beliefs. Curt Richter’s study of rats in the 1950s shows how an animal’s belief system can massively influence its behavior. The real question