People And Projects Podcast: Project Management Podcast

Summary In this episode, Andy talks with Wharton economist Judd Kessler, author of Lucky by Design: The Hidden Economics You Need to Get More of What You Want. If you have ever looked at someone else's career success and thought, "They just got lucky," this conversation will give you a new lens. Judd introduces the idea of "hidden markets," the informal rules and systems that shape who gets opportunities, access, and scarce resources, even when money is not changing hands. They explore how leaders can evaluate allocation rules using Judd's three Es (equitable, efficient, and easy), why first come, first served "races" often reward availability more than merit, and how waiting lists can quietly shift costs onto the people least able to pay them. You will also hear Judd's "settle for silver" strategy, a practical way to make smarter choices in competitive markets, plus a thoughtful parenting angle on teaching kids to notice rules and incentives early. If you're looking for a fresh, research-backed perspective o