Lin. Woods' Gospel Entertainment Podcast

Episode 355: Entrepreneur SoJohna Bell_Let It Ryze_Building a Beauty empire on Guts and Faith pt. 2

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Here’s a polished, platform-ready edit with stronger flow, tighter language, and the added This week on the Lin. Woods Gospel Entertainment Podcast, host Lin Woods sits down with SoJohna Bell, Founder of Ryze Manufacturing—a St. Louis–based white-label beauty manufacturing company helping entrepreneurs bring custom products like body butters, shampoos, conditioners, and oils to market.In this powerful conversation, SoJohna breaks down how Ryze Manufacturing helped hairstylists, barbers, and makeup artists survive the pandemic, the impact of Black beauty supply stores nearly disappearing, and how tariffs and global supply challenges have affected Black-owned beauty businesses.She also delivers a practical lesson on hair, shares hard-earned insight into building and sustaining a beauty brand, and explains how her faith, family, and purpose shape her entrepreneurial journey. Plus, SoJohna sets the record straight on who she says is the first Black female millionaire in the beauty business—and why that distinctio