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Ever wonder why your career isn't landing? Why aren't clients finding you? Why do people keep getting you wrong? I've been having this conversation with clients every day. In our ambiguity-obsessed world, people think being unclear creates curiosity. It doesn't. It creates assumptions. If you don't label yourself clearly, others will do it for you. And whatever they decide will be outdated, incomplete, or wildly wrong. From my radio days learning to be a "morning guy" to watching AI reshape how the world sees us, labeling isn't about limiting yourself. It's about being found for what you actually do. Featured Story Years ago, when I was booking film crews, I'd get calls from people wanting work. I'd ask what they do, and I'd hear the answer I hated most: "Oh man, a little bit of everything actually." Yeah, I know you can do everything. That's how you get good at one thing. But what do you DO? Because I need to categorize you in my database. I need a label. Eventually, they'd tell me their dream job, usu