EOFire | Daily chats with Entrepreneurs On Fire

Ray Reddy is VP of Retail at Shopify, leading the company's retail business and championing local entrepreneurs. With a career focused on leveraging technology for commerce, he previously co-founded Ritual, a mobile commerce platform supporting local restaurants, and PushLife (acquired by Google), where he later led mobile product management for shopping and commerce. Ray is passionate about building products that simplify complexity and create new opportunities to help local entrepreneurs win. Top 3 Value Bombs 1. Retailers are entering a modern renaissance where AI and rapid innovation make entrepreneurship easier than ever. 2. Shopify POS Hub delivers near-perfect reliability by solving the long-standing pain of iPad-peripheral incompatibility. 3. Expanding delivery and payment capabilities, like Uber Direct and global Tap to Pay, helps merchants offer world-class customer experiences. Learn more about Shopify's retail solutions and the Winter '26 Edition - Shopify Winter '26 Edition Sponsors HighLevel - T