Girlboss Radio With Sophia Amoruso

In this episode of Ambition 2.0, host Amanda Goetz sits down with Starbucks' Global Chief Brand Officer Tressie Lieberman to talk about the path that led her through some of the biggest brands in marketing (Pizza Hut → Taco Bell → Chipotle → Yahoo → Starbucks), the mentors who changed her trajectory, and the family system that makes it possible: a true partnership where her husband is the stay-at-home parent. They get tactical about how to divide the cognitive load, why “Sunday check-ins” are a non-negotiable, and how to navigate the social friction that still shows up when you flip traditional gender roles. In this episode, you’ll learn: How Tressie went from aiming for “the next level” to owning the CMO path—and what made that shift happen Why curiosity (and doing “the little extra things”) is key in your career How to build a partnership that’s equitable, not score-keeping The practical systems that reduce mental load at home How to handle judgment, weird school dynamics, and