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Sinopse

You're getting distracted and you don't even know it. Your attention gets grabbed, you become interested, and suddenly you're doing things that weren't on your plan. I'm going to walk you through two advertising principles that explain exactly how this happens. One shows how your mind naturally works. The other shows where you are right now. Understanding these will change how you move through your day. You'll see why you drift off course and how to use your own brain to stay focused on what actually matters. Featured Story The other day I was driving and the red lights came on my dash. Temperature dropped to 31 degrees here in Florida. I became acutely aware that I had a problem. Low tire pressure. So now I'm thinking about where to get free air. Because free air is hard to find these days. But I know one place that has it. That's the whole process right there. I went from completely unaware to taking action because I understood exactly where I was in the awareness stages. Important Points Your a