TriggerCast - Weekly Business Ammunition

After 5 corrupted Google Hangouts and 3 Skype calls, we have an incredible interview with Master Copywriter Colin Theriot.   He accidentally fell into a job writing copy and helped create sales material for a campaign that did $24 million with StomperNet.   Since then he's had a very successful career as a freelancer and now focuses instead on products rather than client work.  His 'Cult of Copy' Facebook group has grown organically to over 11,000 members as of writing.   Head over to the blog to grab notes on a few more of Colin's tactics I wasn't able to fit into the interview at: http://digitaltriggers.io/colin/   This is a packed interview and we cover topics such as:   How he accidentally helped write a sales material for a $24 million launch Becoming the ultimate authority Turning your competitors into your customers  Creating a 5 year plan for 'guru' status Transitioning from a service business to a product business 3 Foolproof Ways to Create Real Scarcity The Secret