Creative Loop Podcast

Few broadcasters have done more to embrace the digital world than BBC Radio 1. As part of its development in recent years, video has played an ever increasing role. The network can now stream live pictures at the drop of a hat and its YouTube channel is a global phenomenon. Then there’s the way it uses new platforms as a way to scout for new talent. George Ergatoudis has been a key part of the team that has propelled Radio 1 to the fore in this area - he joins us to share his thoughts.