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Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer - launched 10 years before Coca-Cola - blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as "a tycoon with the soul of a chemist." pcntv.com/donate pcntv.com/membership-signup pcntv.com