Mondaymorningmarketing With Ilyce Glink And John Byrne

Creating memorable marketing and media moments can help set your brand from the pack. And, it's the top priority for anyone who is a chief marketing officer (or has brand responsibility). But how do you do that?  “Making something memorable is what marketing is really all about.”– John Byrne Repetition of the marketing message is important, but there's some other sort of secret sauce you have to layer into every single piece of marketing, whether it’s a presentation, a marketing campaign or a piece of content. If you aren’t coming back to the same themes, you’re going to lose people. Don’t be afraid of boring your audience when you’re trying to communicate an idea. There is so much noise out there, the way to make things memorable is to reinforce the same point in different ways and in different directions.  If you want to learn how to capture people’s attention in different ways that are interesting,