Mondaymorningmarketing With Ilyce Glink And John Byrne

While the policy could be an indication of an impending acquisition, it’s also an example of how marketing is frequently an underappreciated component of a successful business strategy. And as John notes in the podcast, marketing professionals often struggle to market themselves. What’s the answer for CMOs looking to justify their marketing budgets? Coming up with the right value prop is key, whether you’re running marketing for a law firm or an online retailer. When you can demonstrate a positive return on your marketing dollar, whether it’s a low or high margin, you’ll have an easier time justifying your marketing budget. So check out this episode as Ilyce Glink and John Byrne explore the best practices for how to come up with the right value prop to justify your marketing budget. And, be sure to reach out on Twitter & check out our companies: @Glink - Think Glink Media   @johnmbyrne - Glencoe Media Group