Mondaymorningmarketing With Ilyce Glink And John Byrne

Biggest story of 2015: The dominance of Mobile Nearly two-thirds of American adults now have a smartphone, and for many, it’s their main online access point. About one in 7 of those mobile phone users aged 18 to 29 use smartphones as their primary online access (and may not have any other convenient or consistent access to the Internet).  Google recognized this in April, 2015 by implementing a search “penalty” for any websites that weren’t “mobile-friendly.” On the show, we discuss the “vertical” scroll, the fastest-growing social media network, and how most smartphone users spend 85 percent of their time using just 5 apps. We also discuss how the Big 4 (Google, Amazon, Facebook and Apple) see mobile and how you as a marketer should use it going forward in the new year. Continuing trend into 2016: Advertising is still struggling, in all categories We spend a few minutes discussing how to beat the advertising blues in mobile, desktop digital, social media, p