Mondaymorningmarketing With Ilyce Glink And John Byrne

How do you build brand engagement? It's all about the communication strategy and message you're delivering - and how smart it really is. Most marketers worry about boring their audience with message repetition. Couldn't be any further from the truth. Message repetition is a big part of any marketing strategy, and building brand engagement is no exception. But in a media-saturated environment, it can be a tiresome device unless you've got a killer strategy that will deliver the brand engagement and other results you're looking for. What strategies use repetition effectively? Ilyce and John discuss some notable marketing campaigns and how repetition can help brands engage with consumers. In this episode of Monday Morning Marketing, they dissect the advertising strategies of political candidates, who use social media to send frequently redundant messaging to their donor lists, as well as the ad campaigns of several large insurance corporations such as Geico, Progressive and State Farm, all of