Mondaymorningmarketing With Ilyce Glink And John Byrne

In this week's edition of Monday Morning Marketing, John and Ilyce discuss the virtuous cycle of content marketing and Facebook's recent discovery that its users are only 3.57 degrees separated from one another.  To kick off our discussion of content marketing, we will explore the 4 essentials to executing a successful plan: 1. Audience: Who is your message aimed towards? Make sure you know the age, lifestyle and all other essential demographics for your target consumer.  2. Platform: How do you plan on reaching your audience? The platform you choose will likely dictate which type of content marketing you use, so make sure to have a variety of platforms so that you can have different ways of communicating with your audience.  3. Engagement: Once you have put your content out there, how are your users interacting with the material?   4. Follow-up: How do you know if your strategy worked? What information can you use to improve your plan for next time.   Next we