Mondaymorningmarketing With Ilyce Glink And John Byrne

In this week's edition of Monday Morning Marketing, John and Ilyce continue the discussion they started last week on the virtuous cycle of content marketing. To recap, they discussed the four essentials of content marketing: Audience, Platform, Engagement, and Follow-up. They covered the first two pieces last week: #1:Audience: Who is your message aimed towards?   Make sure you know the age, lifestyle and all other essential demographics for your target consumer.  #2: Platform. choose the platform that meets the audience’s needs. Ilyce and John covered the first two in depth last week, so in this episode, they hone in on the final two phases of content marketing: #3 Engagement, Interaction and Views: How do you target audience segments and make yourself be thought of as an expert in your field? Don't just focus on what your company can provide on the surface level - get down to the illusive "so what?" In addition, your content should be differentiated based on you