Mondaymorningmarketing With Ilyce Glink And John Byrne

In this week's edition of Monday Morning Marketing, John and Ilyce discuss the top 10 marketing mistakes businesses often make. The biggest mistake marketers often make is not knowing who the audience is. Figuring out who is the audience (or even a niche audience) is an important first step for any successful marketing campaign. You've got to figure out who is your target demographic. Go deep into your customer profiles, which involve knowing the age, income level, location and gender of your customer. You can't expect to maximize your sales if you don't know who's buying.  Another common mistake many businesses tend to make is marketing to the mirror. In other words, a marketing executive (or business owner) will often believe that if it happens to them, it's the same for all of their customers. Not only are you marketing with bias, you could be making a very serious and expensive mistake. Another mistake is what John likes to call "Random Acts of Marketing." Ilyce and John believe that