Mondaymorningmarketing With Ilyce Glink And John Byrne

In this week's edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully reengineer your brand: 1. Figure out what your brand stands for. Distance yourself from your personal feelings and try to understand how your company is perceived by your customers and prospects. 2. Research about your brand. What are insights you can gather from Yelp!, PowerReviews, social media, email marketing and other feedback mediums? This research should test your assumptions about the brand. Are you happy with the dialogue surrounding your brand?  3. Hash out goals for your company. Think big picture - what do you want to accomplish other than just an increase in sales? What do you want to be as a business and how do you want to accomplish that?  4. Differentiate your brand. Take the insights you have gathered and leverage them to take your brand to the next level.  5. Continue to test your assumptions. Marketing is a constant cycle and y