Mondaymorningmarketing With Ilyce Glink And John Byrne

In this week's edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully own the customer experience from end-to-end: 1. How do you build for the future before it hits? How do you help your customers envision and understand what is the future for their brand? 2. You can’t keep your marketing plans static. John says, it’s the Marketer’s Angst. There are all sorts of ways to market a company brand. But you have to plan for the future, which is more like a gamble. You may be wrong, and you’ll have to plan for that eventuality as well. 3. How do you market without middlemen? Ilyce says the great promise of the Internet was the end of middlemen (or women, not to be sexist). The Internet allows some control of end-to-end marketing, but not everything. It’s also industry dependent. In real estate, you’ve got real estate agents. Will Zillow move in and take over that role? Even technology can function as