Mondaymorningmarketing With Ilyce Glink And John Byrne

In this week's Monday Morning Marketing podcast, Ilyce Glink and John Byrne discuss the new Cohn & Wolfe Authentic 100 Survey about brand authenticity. In other words, what does it take to be an authentic brand, and how can you use content marketing to create brand authenticity and customer engagement? Cohn & Wolfe is a global communications and public relations firm that specializes in brand awareness. The company surveyed more than 12,000 global consumers, asking what made a brand authentic, and asking which companies fit the definition of brand authenticity. Which brand ended up at the top? Disney.  The survey found that 75 percent of global consumers do not believe companies are open and transparent, which means that brands around the world have a credibility problem. Cohn & Wolfe's survey found that brand cynicism is the highest for Western European consumers, and global brands are as suspect as more local companies. What's interesting about the most authentic 100 brands