Mondaymorningmarketing With Ilyce Glink And John Byrne

There's a lot that's been said about Prince in the past few weeks since his untimely death. But from a marketer's point of view, there are few musicians who have been able to capture the imagination of the public, or who have imprinted themselves so strongly on the American Mind. In this week's episode of Monday Morning Marketing, Ilyce Glink and John Byrne discuss how Prince may have been the ultimate marketing maven, someone who wasn't afraid to let go of the his logo and brand, and reinvent himself numerous times - even reclaiming a discarded brand.   SINCE PRINCE DIED.... Since his death last week, there has been so much focus on Prince and where he came from. But other brands are trying to connect/leverage/profit from death. Is that right? How do you feel about it? Prince was the ultimate control freak when it came to his brand. He controlled his songs and intellectual property. Everyone (and by that Ilyce and John mean companies) seems to feel free to use his song catalogue, knowing that his estate