Mondaymorningmarketing With Ilyce Glink And John Byrne

Marketing isn't hard. It's just hard work. When it comes to Content Marketing, Ilyce Glink and John Byrne believe you have to do about 17 different things in order to make the most of each piece of content. And, they're not alone. Entrepreneur magazine online also talks about what you need to do repurpose content: Infographics, podcasting, quick explainer video, bite-size content via social media platforms, short videos, quick chat live video via Periscope or Facebook. And, don't forget about Pinterest, Reddit, and thousands of other social sites. All this slicing and dicing of content is leading us to be Jacks of all trades, masters of none. You have to take a step back and remember what you're trying to accomplish here. What's the best way to do that? Marketing pros often get distracted by the metrics they can measure. But, what does it really tell you? What's important? What does it mean? So, what are you trying to do and how do you measure success? Are you trying to generate leads? Increase