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Sinopse
It's official. We're living in the age of post-"click here" advertising. Brands are learning by doing, and sharing their stories as they go. Now that banner ads, flashing marquees and poorly designed calls to action are history, how are brands aligning with interactive developers to provide an intuitive, pleasing mobile experience — with added benefits? Brands are quickly buddying up with Kiip, a service that discovers where fans and users live, work and play through micro analytics and behavior tracking. By rewarding its brand evangelists with perks as they complete a run, cross off a to-do, or win a game level, Kiip plugs right into all those positive feedback chemicals that — as the name suggests — "keep" people coming back for more. Ryan Lessard works in New Business Development at Kiip, where he teams up with app developers and the world's biggest brands, doing the math to figure out which brands are best represented on which mobile platform. In this episode, Ryan explains how the compa
