On Branding

For nonprofits, one of the most frustrating parts about trying to change the world — and do business — is the gap. The gap between cause and effect. Between time and money. Between effort and visibility. It doesn't always seem fair, does it? And yet, according to the National Center for Charitable Statistics, there are 1.5 million tax exempt organizations currently operating each year in the United States. That's where Beespace comes in. Beespace is a nonprofit incubator to profit the world. Located in New York City's Silicon Alley neighborhood, the space was co-founded last year by Marissa Sackler and Simon Isaacs, both accomplished cause marketers and philanthropists that work in the nonprofit space alongside charity:water, the United Nations, and Gather. The incubator will host six nonprofit organizations over two years, offering in-house design, business, and human resource talent, all of which are critical resources that help these budding brands focus on making an impact. We sat down to chat