On Branding

What if we told you that a small piece of your most treasured childhood memories could be recreated, and that you could give those memories – that nostalgia – to your own child? Today we'll meet Gina Munsey, founder of children's clothing brand Lenka and the Fawn. Gina is an accomplished writer, editor, blogger, and mother who's been on a mission to return the international children's retail experience back to simplicity. Less excess, less mass production – more handmade, more small run, more meaningful traditions. Born and raised in the former Yugoslavia, Gina has since moved from Europe, but her European upbringing is woven boldly through her creative pursuits, and now, she's bringing her keen design eye for simplicity, durability, and familiarity to American audiences with the launch of the brand this past November. Interested in marketing strategies, conscious consumerism and quality brands?  Listen to our Zady episode here. Lenka and the Fawn is supposed to feel like a home away fr