On Branding

Every once in awhile, you meet a designer who was, truly, born to do what they do. To them, designing is like breathing. It's something they have to do in order to even exist. Charles Eames, Massimo Vignelli, Milton Glaser – these are people whose names are ubiquitous with branding and design, people who are - and were - truly one with their craft. It just so happens that Megan and Mike Gilger are those people – they work together, they live together, they share a life together, and they design together too as Wild Measure. The pair, once based out of Traverse City, Michigan now call Raleigh, North Carolina home. They work as Wild Measure, a name they chose to represent their wild spirit-yet-strategically grounded approach to building brands through stunning visual identities – Megan is especially gifted in hand-drawn typography, Mike has a natural talent for photography. Their latest work was in collaboration with iOS app Over, to create Obaby – something we'll talk about in more dept