On Branding

There is, perhaps, no other online web magazine revered so highly by creatives than The Great Discontent. Every Tuesday morning, a new interview featuring the greats – Tina Roth Eisenberg, Jessica Hische, Debbie Millman, Jessica Walsh, and Merlin Mann are a few of the A-list creative talent that’s been profiled. What makes you get up every day to create? Who do you make art for? What is your creative calling? These are a few of the questions TGD asks each week — and the answers are never the same. Ryan and Tina Essmaker, the brains behind this beloved brand – a creative journal that explores what moves the makers – are native Michiganders now smitten with Manhattan. He, a web designer. She, an artist and writer. One subject. One photo. A tribe of thousands. What was once a side gig, something to come home to and work on at the end of the day, The Great Discontent is now a full-time pursuit. Read the announcement: TGD Takes The Leap They’ve quit their day jobs. They’ve