On Branding

Sure, you could measure success by how many plays or comments you've gotten on your new brand video. You could ask people to visit your website, or spread your work of art around on social media, hoping it all goes "viral". Or, you could get a drilldown of data on that video, like heat maps that show where - exactly - your video hooked viewers, when audiences started to drop off, or turn your video into a lead collection tool through clickable calls to action and email collection. The choice is yours. But Wistia seems to be making it clear. Today, we're giving you everything you need to know about how to harness the power of video, straight from Wistia's CEO, Chris Savage. How to measure engagement minute-by-minute, what the best call-to-action strategy should be, and Chris' top tips on how, when, and where to create new video content on the regular. Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!