On Branding

Julie Cottineau, Founder and CEO of BrandTwist and Brand School Master Class, is all about twisting, moving, and shaking — your brand, that is. Fitting, since the former VP of Brand at Virgin has much to celebrate these days. Her background is so rich with experience, studying communications at the prestigious University of Pennsylvania, later taking up arms at ad agency Grey Worldwide, before going on to lead innovation at Interbrand. Before founding BrandTwist and the Brand School Master Class, Julie was working shoulder-to-shoulder with Richard Branson at Virgin, learning hands-on how to scale new products and delight consumers in the airline, hotel, and retail industries along the way. Today, she advises and consults emerging brands on their brand strategy, positioning, and unique opportunities in the marketplace. Julie has worked with hundreds of entrepreneurs, founders and CEO's to bring products and services to market, through group-led sessions that encourage clients to reframe their thinking. W