On Branding

There are few things people love more than their dogs. And BarkBox, a subscription-based business that enables dog owners to surprise their precious pooches with a monthly selection of toys and treats, has tapped into this love in a big way. The brainchild of Henrik Werdelin and two fellow dog lovers – Matt Meeker and Carly Strife – BarkBox grew from a casual “side business” to a fully-fledged enterprise with Bark & Co, complete with a media property, adoption service, and e-commerce site. Bark & Co even designs its own products under Henrik's direction. He leads design, content and future product development for the company. Originally from Denmark, Henrik has taken his entrepreneurial prowess across the globe – spending time in London, Paris, and currently New York. His extensive experience includes serving as Entrepreneur in Residence at Index Ventures, a leading venture capital firm, where he worked with start-ups that turned into household names like Rent t