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Grainne Kelly is a mom-of-two and a former travel agent who revolutionized the child travel industry by inventing BubbleBum: the world's FIRST inflatable booster seat. Her primary goal was to offer travelers a safe way to transport their kids. She was frequently traveling between her native Ireland and England to visit a sick relative, and always had to transport cumbersome fixed booster seats back and forth on the plane due to the lack of car booster seats available from car rental desks. Grainne invented BubbleBum as an affordable, lightweight car booster seat that could travel easier than a child does. Grainne and BubbleBum also recently launched the Sneck backseat pillow and Junkie in-car organizer.