More Than A Few Words

Brands are personal. AI is not. So how do you use a tool that has no feelings, no experiences, and no voice of its own to help you build a brand that feels deeply personal and unmistakably you? It starts long before you ever open ChatGPT. Define Your Brand Before AI Touches It  Before you hand anything over to AI, take time to define your brand yourself. Ask: Who are my customers? What do they think about me now? What do I want them to say about me? That clarity becomes your North Star. Otherwise, you’re just asking AI to aimlessly generate words without direction. Audit What the Internet Thinks  Once you know who you think you are, find out what the internet thinks you are. Instead of Googling your name or company like we used to, go to ChatGPT and ask: “What is the brand perception of [Your Name or Company]?” “What is [Brand] known for?” “What do people say about this brand online?” Then compare what comes back with your original vision. That’s where the human part of branding kicks in. You