Growth Everywhere | Entrepreneurial Stories | Business Lessons

In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery. TIMESTAMPS (00:00) Why SEO is misunderstood and what’s changed (03:00) The rise of search everywhere optimization (06:00) Optimizing for LLMs, AI overviews, and alternative search engines (09:00) Channel mastery: platform-first strategies for growth (12:00) Adapting and thriving in a changing search landscape