Build A Better Agency Podcast

Content marketing is growing up. It’s no longer about throwing out random social posts, random blog posts, or making an infographic once a quarter. Instead, we need to begin asking the questions (for our own agency and our clients): What are we building? What can we become as a brand that is of value to this audience of people we care about? Who can we be for our prospects, our customers, and our business partners? And I think an agency’s role in that can be both exciting and profitable. Why? Because one of the biggest frustrations for most agency owners is that it’s getting harder to have a seat at the client’s strategy table. Agencies are being commoditized and relegated to the status of order takers all too often. But when we have strategic conversations with a client around how they can truly leverage content in a way that is much bigger than a set of assets — you help them become a destination. You help them become a media company. That’s when the game changes and you’re back driving the client’s strat