Build A Better Agency Podcast

Maybe things run smooth as silk at your agency. I know that’s what I hope for in mine. It’s more likely to happen on a Saturday or Sunday! One of the ways that we all try to evoke that sense of efficiency and calm is by creating processes that systemize and manage work flow. Not that many agencies do this (if anything, we are system adverse, not system advocates) you can take it too far. There’s a fine line between creativity and process. But if things can run more smoothly and free you and your team up to do more interesting things like coming up with bigger, more valuable solutions for your clients, then the payoff is worth the challenge of getting it in place. If you remember my solocast where we talked about being a wonder bread factory versus an artesian baker, that’s part of what I talked about. How much uniformity and what kinds of boundaries do you want to put around your business? There’s no right or wrong answer – just a right or wrong answer for you. That’s what I wanted to talk to Michael Koral ab