Optimize With Brian Johnson | More Wisdom In Less Time

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete Hi, this is Brian. Welcome back to another Areté +1°, another micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'. 451 ideas like these. Let's talk about… The Big 3 x 2: Identity + Virtues & Behaviors