The Accidental Creative

In this episode of Daily Creative, we dive deep into the concept of doubt as a catalyst for creativity, innovation, and effective leadership. We explore a real-world story where doubt reshaped a project and led to a superior outcome, challenging our culture’s bias toward certainty and snap answers. Our guest, Dr. Bobby Parmar, author of Radical Doubt and professor at the University of Virginia’s Darden School of Business, unpacks the neuroscience and psychology behind how we process uncertainty—and why embracing doubt can be a superpower for leaders, entrepreneurs, and creators navigating complexity.Together, we examine why most of us conflate intelligence with having the “right” answer, how our brains use doubt to signal that there’s more to learn, and why organizations need to shift from rewarding certainty to cultivating a culture of inquiry. Dr. Parmar breaks down the brain’s “trio” of systems—pursue, protect, and pause/piece together—and shows how effective decision-making requires moving beyond tunnel v