Beyond The To-do List

Bill McGowan, author of Speak Memorably: The Art of Captivating an Audience, shares practical ways to make your ideas stick—on stage, on Zoom, and in any high-stakes moment. We get into dynamic delivery, smarter structure, and memorable language devices you can use immediately.In this conversation, we discuss:Dial it up (a bit): Why what feels “over the top” on video usually plays just right.Story over stats: Using Francis Ford Coppola’s “three best things” idea to craft stronger openings and closings.Primacy & recency: Designing beginnings and endings people actually remember (and skipping the dreaded agenda slide).Cliffhangers > previews: Start with something engaging—don’t promise you’ll be engaging later.Slow beats filler: How pacing reduces “uh/you know” and helps you choose better words.Slides with a point: Lead each slide with a clear statement of value; know your closing line before you advance.Be your own brutal editor: Cut 25% from emails and presentati